State of Sites ‘26
Launching a website has never been easier. Running one has never been harder. A survey with findings from 1,900+ professionals on what’s holding teams back.
Key findings
53%
of website work is general edits and fixes. Teams spend more time maintaining than improving.
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71%
say conversion is a top KPI. But few teams have the tools to actively optimize for it.
70%
of website projects get deprioritized because they’re too slow or difficult to ship.
“Projects went back to square one because the CEO didn’t like how it looked.”
— Survey respondent
Inside the report
Intro
Launching a site has never been easier
AI tools can create full websites from a prompt. Layouts, templates, code, all instant. Getting a site live has never been faster.
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01
The work begins after launch
Most website work is edits and fixes, not new builds. Design is the biggest bottleneck. And most teams update monthly at best.
02
No single team runs the website
Ownership is split across design, marketing, content, and engineering. Too many teams involved. Too many projects never go live.
03
Websites directly impact growth
Teams track conversion, traffic, and SEO. But almost none have the tools to act on those numbers.
04
Speed of iteration is the new advantage
Teams want fewer blockers, not more features. The fastest teams have the fewest steps between idea and live page.
